Meet our Team

Chris  Pfaff
Chris Pfaff
President and CEO

Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsport.Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Cana...Read MoreRead Less

Jason  Dale
Jason Dale
General Manager

Jason loved cars right from the beginning; his uncle was a mechanic, and he wanted to be a mechanic as well. He apprenticed for three years and then worked in various body shop, technician, and parts and service roles at independent shops as well as Chrysler and BMW. It was while at BMW that he made the switch to new-car sales and then used car sales, which gave him an opportunity to touch all departments in the dealership; it was a role that he loved. Jason has been with Pfaff for three years now, starting as a wholesale manager, than as a pre-owned operations manager before moving up to general manager at Pfaff Volkswagen in September 2014. He lives in downtown Toronto with his car-crazy wife; they share a 1965 Mustang, a boat, and an enthusiasm for motorcycles.Jason loved cars right from the beginning; his uncle was a mechanic, and he wanted to be a mechanic as well. He apprenticed for three years and then worked in various body shop, technician, and parts and service roles at independent shops as well as Chrysler and BMW. It was while at BMW that he made the switch to new-car sales and then used car sal...Read MoreRead Less

Robert  Morrison
Robert Morrison
Regional Service Manager

Robert came to the automotive industry by happenstance 20 years ago, when he answered an ad for a local dealership for a detailer. Two years later, he was an apprentice, and four years later, a licenced tech, and eventually moved up the ranks to Master Technician. During that time, he taught the night release level 3 apprentice program at Centennial College and also wrote technical articles for a few magazines. In 2010, I was given the opportunity to become a Service Manager. He joined Pfaff in 2013 and in 2015 was promoted to Fixed Operations Manager and Pfaff Volkswagen. Originally a resident of Mount Albert and Newmarket, Robert now lives in Toronto and enjoys discovering new restaurants and trying out new recipes at home with his wife. He also loves working with his hands building things - whether it is cars or houses.Robert came to the automotive industry by happenstance 20 years ago, when he answered an ad for a local dealership for a detailer. Two years later, he was an apprentice, and four years later, a licenced tech, and eventually moved up the ranks to Master Technician. During that time, he taught the night release level 3 apprentice program at Centennia...Read MoreRead Less

Anthony  Attanasio
Anthony Attanasio
Sales Manager

A resident of Keswick, Anthony originally pursued a teaching career, studying business and finance at Fleming College in Peterborough, and geography and history at Western University. A friend got him into the car business as a sales coordinator at a Volvo dealership in 2007; he’s been with Pfaff since 2008, and has become a Volkswagen fanatic. An active outdoorsman, Anthony has two children, aged 3 and 4, and enjoys camping, portaging, and, as he says, “every sport under the sun".A resident of Keswick, Anthony originally pursued a teaching career, studying business and finance at Fleming College in Peterborough, and geography and history at Western University. A friend got him into the car business as a sales coordinator at a Volvo dealership in 2007; he’s been with Pfaff since 2008, and has become a Volkswagen fanatic. A...Read MoreRead Less

Stefano  Stefanidis
Stefano Stefanidis
Pre-Owned Sales Manager

Stefano studied economics at York University and worked for a number of years in the mortgage financing business – but cars were always his first love. Having met Chris Pfaff through a mutual friend, he sensed an opportunity to follow his passion; he’s been with the group for the last two years. Automobiles continue to be one of Stefano’s hobbies, alongside soccer and culinary arts.Stefano studied economics at York University and worked for a number of years in the mortgage financing business – but cars were always his first love. Having met Chris Pfaff through a mutual friend, he sensed an opportunity to follow his passion; he’s been with the group for the last two years. Automobiles continue to be one of Stefano’s hob...Read MoreRead Less

Jerome  Flanagan
Jerome Flanagan
Fleet Manager

Fleet manager for the entire Pfaff group, Jerome has worked with Pfaff for four years. While he’s been a car enthusiast his entire life – his first car was a 1967 Dodge Dart whose radio only had one working speaker – he happened into the business by accident, when his wife (then girlfriend) noticed there was a job opening at the dealership across the street from her workplace. He has since worked at three dealership groups, several fleet management companies in Canada and the U.S., and the Toronto Automobile Dealers Association.Fleet manager for the entire Pfaff group, Jerome has worked with Pfaff for four years. While he’s been a car enthusiast his entire life – his first car was a 1967 Dodge Dart whose radio only had one working speaker – he happened into the business by accident, when his wife (then girlfriend) noticed there was a job opening at the dealership ac...Read MoreRead Less

Mark Swirla
Mark Swirla
Corporate Sales Manager

Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting new people and creating long-lasting relationships. Outside of work, he coaches minor hockey and is vice-chair of the Economic Development Committee for the town of East Gwillimbury. Mark lives in Mount Albert, Ontario.Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting...Read MoreRead Less

Elaine Liberatore
Elaine Liberatore
Financial Services Manager

Demitria  Chalkias
Demitria Chalkias
Financial Services Manager

Demitria has been around the automotive industry her entire life. Her father had used car dealerships and raced cars for 25 years, and she grew up at his dealerships, in the garage and at the racetrack. While in university completing her health science studies, she realized her true passion was within the automotive industry and left her program to pursue a life surrounded by cars. After meeting a Pfaff employee at the auto show, she pursued a position within the group. She studied at Durham College, where she successfully completed the Fitness and Health program, bridging into the Health Science program at UOIT. Outside of work, she can be found at the track, in the garage or playing any type of sport. Demitria lives in Stouffville and speaks Greek and English.Demitria has been around the automotive industry her entire life. Her father had used car dealerships and raced cars for 25 years, and she grew up at his dealerships, in the garage and at the racetrack. While in university completing her health science studies, she realized her true passion was within the automotive industry and left her program to...Read MoreRead Less

Steve  Horan
Steve Horan
Sales Consultant

A lifelong automotive enthusiast, Steven studied automotive marketing at Georgian College, and worked three co-op placements at Pfaff Audi Vaughan during his time at school. When he graduated, he supported Pfaff’s Audi and Volkswagen stores by helping to manage the lease portfolio and dealer trades, before moving to Pfaff Volkswagen full time. He’s a sports fan that enjoys soccer and hockey.A lifelong automotive enthusiast, Steven studied automotive marketing at Georgian College, and worked three co-op placements at Pfaff Audi Vaughan during his time at school. When he graduated, he supported Pfaff’s Audi and Volkswagen stores by helping to manage the lease portfolio and dealer trades, before moving to Pfaff Volkswagen full time. He...Read MoreRead Less

Jason Auger
Jason Auger
Sales Consultant

A longtime Pfaff employee, Jason worked at Pfaff Audi for three years as a lot attendant, and worked in the company’s marketing department as a graphic designer before moving into sales at Pfaff Volkswagen. He’s a graduate of the 3D animation program at George Brown College – and actually spent a year designing smartphone apps at a technology firm before getting into the car business. Jason currently enjoys living in Alliston, where he’s an avid cyclist (both road and mountain bikes), and also plays hockey.A longtime Pfaff employee, Jason worked at Pfaff Audi for three years as a lot attendant, and worked in the company’s marketing department as a graphic designer before moving into sales at Pfaff Volkswagen. He’s a graduate of the 3D animation program at George Brown College – and actually spent a year designing smartphone apps at a technology...Read MoreRead Less

Anthony  Tuccitto
Anthony Tuccitto
Sales Consultant

Anthony has worked with automobiles his entire professional life. He studied business administration and automotive marketing at Georgian College, and worked as a lot porter at the original Pfaff Volkswagen/Audi Yonge St. location. He jumped on the opportunity to sell Volkswagen when he graduated in 2004, and enjoys working with the great product, and with a diverse clientele. A resident of Keswick and fluent in Italian, Anthony enjoys tinkering with cars and dirt bikes, as well as playing soccer and tennis.Anthony has worked with automobiles his entire professional life. He studied business administration and automotive marketing at Georgian College, and worked as a lot porter at the original Pfaff Volkswagen/Audi Yonge St. location. He jumped on the opportunity to sell Volkswagen when he graduated in 2004, and enjoys working with the great product, ...Read MoreRead Less

Chris  Caldwell
Chris Caldwell
Sales Consultant

Chris grew up in an automotive family; his father worked in the business for over 40 years. He studied automotive marketing and business administration at Georgian College, and worked with the Nissan brand for 10 years before Volkswagen; he’s been with Pfaff Volkswagen since February 2014. While he has been into cars his whole life, Chris says it was the great people, along with the great product, that brought him to Volkswagen. A resident of Barrie, he enjoys mountain biking.Chris grew up in an automotive family; his father worked in the business for over 40 years. He studied automotive marketing and business administration at Georgian College, and worked with the Nissan brand for 10 years before Volkswagen; he’s been with Pfaff Volkswagen since February 2014. While he has been into cars his whole life, Chris says it...Read MoreRead Less

Karoline  Kowalewski
Karoline Kowalewski
Sales Consultant

Karoline’s path to Volkswagen sales is an interesting one. She studied business marketing at Georgian College and hotel and restaurant management at Niagara College; she was working in the hotel business when she learned of an opportunity at Pfaff. She worked as a receptionist at the original Volkswagen/Audi dealership in Newmarket before becoming Chris Pfaff’s assistant for five years. After a stint away from the company, she returned to work as an administrator at McLaren Toronto, before moving to Pfaff Volkswagen, first in administration, and since February 2015, in sales. She’s a resident of Tottenham, where horseback riding – one horsepower! – is her passion.Karoline’s path to Volkswagen sales is an interesting one. She studied business marketing at Georgian College and hotel and restaurant management at Niagara College; she was working in the hotel business when she learned of an opportunity at Pfaff. She worked as a receptionist at the original Volkswagen/Audi dealership in Newmarket before becomin...Read MoreRead Less

Mike  Hinton
Mike Hinton
Sales Consultant

Born and raised in Newmarket, Mike installed highway signs for a living before joining Pfaff; he has also worked as a golf pro. Mike loves working with local Volkswagen customers and fans to find exactly the right car for them. Mike attended St. Andrew’s College; he’s a dedicated family man with two boys, and a music lover, that lives in the Newmarket area. Born and raised in Newmarket, Mike installed highway signs for a living before joining Pfaff; he has also worked as a golf pro. Mike loves working with local Volkswagen customers and fans to find exactly the right car for them. Mike attended St. Andrew’s College; he’s a dedicated family man with two boys, and a music lover, that lives in the Ne...Read MoreRead Less

Chris  Ferraro
Chris Ferraro
Sales Consultant

Chris bought a car at Pfaff Audi, and had such a great experience that he asked about joining the company. The Maple, Ontario native worked as a sales assistant at Pfaff Porsche before joining the Volkswagen team. He loves working as part of a strong team, and is a fan of the great product he sells. A lifelong automotive enthusiast, he lists the auto tech course he took at Stephen Lewis high school in Thornhill among his favourites.Chris bought a car at Pfaff Audi, and had such a great experience that he asked about joining the company. The Maple, Ontario native worked as a sales assistant at Pfaff Porsche before joining the Volkswagen team. He loves working as part of a strong team, and is a fan of the great product he sells. A lifelong automotive enthusiast, he lists the au...Read MoreRead Less

Jacqueline Raposo
Jacqueline Raposo
Retention Administrator

Bio coming soon.

Grace Liu
Grace Liu
Sales Consultant

Grace became fascinated by the automotive industry when she followed a friend through her new vehicle purchase process. She joined Pfaff at the end of 2014 as a Business Development representative, and moved into sales in the summer of 2016. Prior to working at Pfaff, Grace worked in the federal government’s IT department; she has also been a travel consultant. Grace has a degree in finance and e-business from the University of Ottawa, and enjoys travelling and exploring great food in the city. She lives in Markham and speaks fluent Mandarin.Grace became fascinated by the automotive industry when she followed a friend through her new vehicle purchase process. She joined Pfaff at the end of 2014 as a Business Development representative, and moved into sales in the summer of 2016. Prior to working at Pfaff, Grace worked in the federal government’s IT department; she has also been a tra...Read MoreRead Less

Yan Li
Yan Li
Sales Consultant

Yan managed a carwash near Yorkdale mall before joining the Pfaff team. She’s been fascinated by cars her whole life, and one of her car-wash customers actually suggested a career in vehicle sales might suit her. Yan studied hotel management at George Brown college, and is fluent in Cantonese.

Deanna Lu
Deanna Lu
Sales Consultant

Deanna has worked in sales in a number of industries over the last decade, and was initially reluctant to make the move to automotive – but she believes that it’s important for customers to get the right kind of help, and make sure they find the right car for their budget and needs. She moved to Newmarket in 2016, after working as a multimedia consultant at a publishing company, and decided to investigate a job at Pfaff after driving by the bright, open Volkswagen showroom. Deanna graduated from Carleton University on Ottawa with a commerce degree, and speaks English, Cantonese and Mandarin. She can also understand the Kejia and Taishan dialects.Deanna has worked in sales in a number of industries over the last decade, and was initially reluctant to make the move to automotive – but she believes that it’s important for customers to get the right kind of help, and make sure they find the right car for their budget and needs. She moved to Newmarket in 2016, after working as a multimedia ...Read MoreRead Less

Sean  Mackay
Sean Mackay
Pre-Owned Sales Coordinator

Sean, a resident of Barrie, joined the Pfaff family in October 2012 as a detailer; prior to that, he worked in retail and at a conference centre. He loves snowboarding, skateboarding and video games, and his favourite Volkswagen is the MK4 R32.

Leah Bortolotti
Leah Bortolotti
Receptionist

Alex Ceolin
Alex Ceolin
Sales Consultant

Alex was always very enthusiastic about all the Pfaff brands, making Pfaff the number one choice in his initial search for a job. After applying, he was very excited to start as a lot attendant at Pfaff Porsche in the spring of 2013. From there, he has worked in various roles in sales and service, while completing his undergraduate degree at Ryerson University. He joined the Pfaff Volkswagen team as a salesperson in March 2017. Outside of work, he enjoys spending time with friends and family, playing music, and going on adventures. Alex lives in Vaughan.Alex was always very enthusiastic about all the Pfaff brands, making Pfaff the number one choice in his initial search for a job. After applying, he was very excited to start as a lot attendant at Pfaff Porsche in the spring of 2013. From there, he has worked in various roles in sales and service, while completing his undergraduate degree at Ryerso...Read MoreRead Less

Robert  Morrison
Robert Morrison
Regional Service Manager

Robert came to the automotive industry by happenstance 20 years ago, when he answered an ad for a local dealership for a detailer. Two years later, he was an apprentice, and four years later, a licenced tech, and eventually moved up the ranks to Master Technician. During that time, he taught the night release level 3 apprentice program at Centennial College and also wrote technical articles for a few magazines. In 2010, I was given the opportunity to become a Service Manager. He joined Pfaff in 2013 and in 2015 was promoted to Fixed Operations Manager and Pfaff Volkswagen. Originally a resident of Mount Albert and Newmarket, Robert now lives in Toronto and enjoys discovering new restaurants and trying out new recipes at home with his wife. He also loves working with his hands building things - whether it is cars or houses.Robert came to the automotive industry by happenstance 20 years ago, when he answered an ad for a local dealership for a detailer. Two years later, he was an apprentice, and four years later, a licenced tech, and eventually moved up the ranks to Master Technician. During that time, he taught the night release level 3 apprentice program at Centennia...Read MoreRead Less

Michael  Schmidt
Michael Schmidt
Service Manager

Coming Soon.

Dan  Arent
Dan Arent
Service Advisor

Dan is a Graduate of the Canadian Automotive Institute at Georgian College where he completed the Automotive Marketing Business Administration program. Dan has been a car enthusiast for as long as he can remember. One of Dan’s favorite cars was a 1998 BMW 528i back in 2005. This is when he truly gained a passion for all things automotive. From then on he was always either working on it, modifying it, cleaning it to try to turn something great into perfection. This passion is what paved the way for school and lead him into the automotive industry. Dan is a huge motorcycle enthusiast as well. He also enjoys snowboarding, driving, going on road trips. Dan’s goal is to continue his career into a management position and gain experience from multiple departments within a dealership.Dan is a Graduate of the Canadian Automotive Institute at Georgian College where he completed the Automotive Marketing Business Administration program. Dan has been a car enthusiast for as long as he can remember. One of Dan’s favorite cars was a 1998 BMW 528i back in 2005. This is when he truly gained a passion for all things automotive. From th...Read MoreRead Less

Debbie  Fata
Debbie Fata
Service Advisor

Coming Soon.

Emerson  Kalbfleisch
Emerson Kalbfleisch
Service Advisor

Emerson’s history with the Volkswagen brand is a long one, starting when he grew up cruising around in the back of his grandmother’s VW. He participated in a work study for six months with Audi in Neckarsulm, and studied automotive marketing at Georgian College, and earned a Bachelor of Commerce from Ryerson University. Having worked in the automotive industry since he was in school, he has worked full-time with Pfaff since 2008, always in service. Emerson lives in Newmarket with his wife, daughter, and British Retreiver.Emerson’s history with the Volkswagen brand is a long one, starting when he grew up cruising around in the back of his grandmother’s VW. He participated in a work study for six months with Audi in Neckarsulm, and studied automotive marketing at Georgian College, and earned a Bachelor of Commerce from Ryerson University. Having worked in the aut...Read MoreRead Less

Daniel  Montesanti
Daniel Montesanti
Jr. Service Advisor

Daniel joined Pfaff in August 2011, when he began working part-time in the parts department, moving from a helping hand in the parts department to become an advisor. He’s a graduate of Humber College’s business management program, and is currently a student at Georgian College, where he is studying automotive management. An avid sports fanatic, he lives in Aurora.Daniel joined Pfaff in August 2011, when he began working part-time in the parts department, moving from a helping hand in the parts department to become an advisor. He’s a graduate of Humber College’s business management program, and is currently a student at Georgian College, where he is studying automotive management. An avid sports fanatic,...Read MoreRead Less

Robert  Morrison
Robert Morrison
Regional Service Manager

Robert came to the automotive industry by happenstance 20 years ago, when he answered an ad for a local dealership for a detailer. Two years later, he was an apprentice, and four years later, a licenced tech, and eventually moved up the ranks to Master Technician. During that time, he taught the night release level 3 apprentice program at Centennial College and also wrote technical articles for a few magazines. In 2010, I was given the opportunity to become a Service Manager. He joined Pfaff in 2013 and in 2015 was promoted to Fixed Operations Manager and Pfaff Volkswagen. Originally a resident of Mount Albert and Newmarket, Robert now lives in Toronto and enjoys discovering new restaurants and trying out new recipes at home with his wife. He also loves working with his hands building things - whether it is cars or houses.Robert came to the automotive industry by happenstance 20 years ago, when he answered an ad for a local dealership for a detailer. Two years later, he was an apprentice, and four years later, a licenced tech, and eventually moved up the ranks to Master Technician. During that time, he taught the night release level 3 apprentice program at Centennia...Read MoreRead Less

Greg  Reifenstein
Greg Reifenstein
Parts Manager

Greg's entry to the automotive business was though the aftermarket, working at a performance shop in the Newmarket area for six years before joining the dealership world in 2009. He’s been with Pfaff since 2012, his first job being in Pfaff Porsche’s parts department. Before working in the car business, he worked at a hobby shop selling radio-controlled cars and model kits - anything, he says, that he could make fast, or look cool. Greg has lived in the Markham area for 32 years and enjoys travelling, working on his car, video games, and car shows.Greg's entry to the automotive business was though the aftermarket, working at a performance shop in the Newmarket area for six years before joining the dealership world in 2009. He’s been with Pfaff since 2012, his first job being in Pfaff Porsche’s parts department. Before working in the car business, he worked at a hobby shop selling radio-c...Read MoreRead Less

Bernard  Blassnig
Bernard Blassnig
Parts Consultant

Bernard started his automotive technician apprenticeship straight out of high school in 2001, and joined the Pfaff family in 2012 at its Newmarket location. He lives in Richmond Hill and enjoys spending time with his children.

Dillon Gibson
Dillon Gibson
Parts Consultant

Bio coming soon...

Jordan Brown
Jordan Brown
Parts Consultant

Jordan worked in the car rental business from 2012 to 2014, learning the dealership business, as well as domestic and import automobiles. He’s a car enthusiast at heart who loves learning about repairs and modifications, and became a go-to person for friends and family looking for car advice. A recent addition to the Pfaff team, he has also worked as a bartender, and a tech guru in the wireless business. Outside of work, he enjoys catching up on his favourite automotive enthusiast content, camping, canoeing, and campfires. Jordan lives in Barrie.Jordan worked in the car rental business from 2012 to 2014, learning the dealership business, as well as domestic and import automobiles. He’s a car enthusiast at heart who loves learning about repairs and modifications, and became a go-to person for friends and family looking for car advice. A recent addition to the Pfaff team, he has also worke...Read MoreRead Less