Meet Our Staff

  • Samantha Valvona

    Samantha Valvona

    Reception

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    Samantha Valvona

    Samantha Valvona

    Reception

    Samantha, a graduate of the Behavioral Sciences program at Seneca College has always had a love for cars. She saw the opportunity to finally work in the industry and joined Pfaff VW in July of 2017. When she isn’t killing it as the director of first impressions, she enjoys spending time with her family and friends, and relaxing cuddled up with her two dogs Molly and Kaya.

Management

  • Chris Pfaff

    Chris Pfaff

    President and CEO

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    Chris Pfaff

    Chris Pfaff

    President and CEO

    Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsport.

  • Anthony Attanasio

    Anthony Attanasio

    Sales Manager

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    Anthony Attanasio

    Anthony Attanasio

    Sales Manager

    A resident of Keswick, Anthony originally pursued a teaching career, studying business and finance at Fleming College in Peterborough, and geography and history at Western University. A friend got him into the car business as a sales coordinator at a Volvo dealership in 2007; he’s been with Pfaff since 2008, and has become a Volkswagen fanatic. An active outdoorsman, Anthony has two children, aged 3 and 4, and enjoys camping, portaging, and, as he says, “every sport under the sun”.

  • Antoine Mattiucci

    Antoine Mattiucci

    Pre-Owned Sales Manager

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    Antoine Mattiucci

    Antoine Mattiucci

    Pre-Owned Sales Manager

  • Chris Caldwell

    Chris Caldwell

    Sales Manager

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    Chris Caldwell

    Chris Caldwell

    Sales Manager

    Chris grew up in an automotive family; his father worked in the business for over 40 years. He studied automotive marketing and business administration at Georgian College, and worked with the Nissan brand for 10 years before Volkswagen; he’s been with Pfaff Volkswagen since February 2014. While he has been into cars his whole life, Chris says it was the great people, along with the great product, that brought him to Volkswagen. A resident of Barrie, he enjoys mountain biking.

  • Greg Reifenstein

    Greg Reifenstein

    Parts Manager

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    Greg Reifenstein

    Greg Reifenstein

    Parts Manager

    Greg’s entry to the automotive business was though the aftermarket, working at a performance shop in the Newmarket area for six years before joining the dealership world in 2009. He’s been with Pfaff since 2012, his first job being in Pfaff Porsche’s parts department. Before working in the car business, he worked at a hobby shop selling radio-controlled cars and model kits – anything, he says, that he could make fast, or look cool. Greg has lived in the Markham area for 32 years and enjoys travelling, working on his car, video games, and car shows.

  • Michael Schmidt

    Michael Schmidt

    Service Manager

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    Michael Schmidt

    Michael Schmidt

    Service Manager

Sales

  • Jerome Flanagan

    Jerome Flanagan

    Fleet Manager

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    Jerome Flanagan

    Jerome Flanagan

    Fleet Manager

    Fleet manager for the entire Pfaff group, Jerome has worked with Pfaff for four years. While he’s been a car enthusiast his entire life – his first car was a 1967 Dodge Dart whose radio only had one working speaker – he happened into the business by accident, when his wife (then girlfriend) noticed there was a job opening at the dealership across the street from her workplace. He has since worked at three dealership groups, several fleet management companies in Canada and the U.S., and the Toronto Automobile Dealers Association.

  • Mark Swirla

    Mark Swirla

    Corporate Sales Manager

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    Mark Swirla

    Mark Swirla

    Corporate Sales Manager

    Mark started his career at Pfaff in 1994 as a sales assistant, and has held a number of roles in the group, including sales representative, and general manager of two dealerships. He also started Pfaff Leasing. He is a graduate of the Georgian College automotive marketing program and the NADA dealership management program, and really enjoys meeting new people and creating long-lasting relationships. Outside of work, he coaches minor hockey and is vice-chair of the Economic Development Committee for the town of East Gwillimbury. Mark lives in Mount Albert, Ontario

  • Anthony Tuccitto

    Anthony Tuccitto

    Sales Consultant

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    Anthony Tuccitto

    Anthony Tuccitto

    Sales Consultant

    Anthony has worked with automobiles his entire professional life. He studied business administration and automotive marketing at Georgian College, and worked as a lot porter at the original Pfaff Volkswagen/Audi Yonge St. location. He jumped on the opportunity to sell Volkswagen when he graduated in 2004, and enjoys working with the great product, and with a diverse clientele. A resident of Keswick and fluent in Italian, Anthony enjoys tinkering with cars and dirt bikes, as well as playing soccer and tennis.

  • Jason Auger

    Jason Auger

    Sales Consultant

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    Jason Auger

    Jason Auger

    Sales Consultant

    A longtime Pfaff employee, Jason worked at Pfaff Audi for three years as a lot attendant, and worked in the company’s marketing department as a graphic designer before moving into sales at Pfaff Volkswagen. He’s a graduate of the 3D animation program at George Brown College – and actually spent a year designing smartphone apps at a technology firm before getting into the car business. Jason currently enjoys living in Alliston, where he’s an avid cyclist (both road and mountain bikes), and also plays hockey.

  • Steve Horan

    Steve Horan

    Sales Consultant

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    Steve Horan

    Steve Horan

    Sales Consultant

    A lifelong automotive enthusiast, Steven studied automotive marketing at Georgian College, and worked three co-op placements at Pfaff Audi Vaughan during his time at school. When he graduated, he supported Pfaff’s Audi and Volkswagen stores by helping to manage the lease portfolio and dealer trades, before moving to Pfaff Volkswagen full time. He’s a sports fan that enjoys soccer and hockey.

  • Karoline Kowalewski

    Karoline Kowalewski

    Sales Consultant

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    Karoline Kowalewski

    Karoline Kowalewski

    Sales Consultant

    Karoline’s path to Volkswagen sales is an interesting one. She studied business marketing at Georgian College and hotel and restaurant management at Niagara College; she was working in the hotel business when she learned of an opportunity at Pfaff. She worked as a receptionist at the original Volkswagen/Audi dealership in Newmarket before becoming Chris Pfaff’s assistant for five years. After a stint away from the company, she returned to work as an administrator at McLaren Toronto, before moving to Pfaff Volkswagen, first in administration, and since February 2015, in sales. She’s a resident of Tottenham, where horseback riding – one horsepower! – is her passion.

  • Mike Hinton

    Mike Hinton

    Sales Consultant

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    Mike Hinton

    Mike Hinton

    Sales Consultant

    Born and raised in Newmarket, Mike installed highway signs for a living before joining Pfaff; he has also worked as a golf pro. Mike loves working with local Volkswagen customers and fans to find exactly the right car for them. Mike attended St. Andrew’s College; he’s a dedicated family man with two boys, and a music lover, that lives in the Newmarket area.

  • Daniel Montesanti

    Daniel Montesanti

    Sales Consultant

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    Daniel Montesanti

    Daniel Montesanti

    Sales Consultant

    Daniel joined Pfaff in August 2011, when he began working part-time in the parts department, moving from a helping hand in the parts department to become an advisor. He’s a graduate of Humber College’s business management program, and is currently a student at Georgian College, where he is studying automotive management. An avid sports fanatic, he lives in Aurora.

  • Alex Ceolin

    Alex Ceolin

    Sales Consultant

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    Alex Ceolin

    Alex Ceolin

    Sales Consultant

    Alex was always very enthusiastic about all the Pfaff brands, making Pfaff the number one choice in his initial search for a job. After applying, he was very excited to start as a lot attendant at Pfaff Porsche in the spring of 2013. From there, he has worked in various roles in sales and service, while completing his undergraduate degree at Ryerson University. He joined the Pfaff Volkswagen team as a salesperson in March 2017. Outside of work, he enjoys spending time with friends and family, playing music, and going on adventures. Alex lives in Vaughan.

  • Yan Li

    Yan Li

    Sales Consultant

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    Yan Li

    Yan Li

    Sales Consultant

    Yan managed a carwash near Yorkdale mall before joining the Pfaff team. She’s been fascinated by cars her whole life, and one of her car-wash customers actually suggested a career in vehicle sales might suit her. Yan studied hotel management at George Brown college, and is fluent in Cantonese.

  • Grace Liu

    Grace Liu

    Sales Consultant

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    Grace Liu

    Grace Liu

    Sales Consultant

    Grace became fascinated by the automotive industry when she followed a friend through her new vehicle purchase process. She joined Pfaff at the end of 2014 as a Business Development representative, and moved into sales in the summer of 2016. Prior to working at Pfaff, Grace worked in the federal government’s IT department; she has also been a travel consultant. Grace has a degree in finance and e-business from the University of Ottawa, and enjoys travelling and exploring great food in the city. She lives in Markham and speaks fluent Mandarin

  • Jacqueline Raposo

    Jacqueline Raposo

    Retention Administrator

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    Jacqueline Raposo

    Jacqueline Raposo

    Retention Administrator

    Jacqueline joined Pfaff in July 2016; she brings an extensive background in sales and financial administration. An avid car enthusiast, she had been looking for the right opportunity to enter the automotive industry, and when the opportunity at Pfaff Volkswagen became available, she immediately took a leap of faith an immersed herself into the brand. Jacqueline is not afraid of a challenge. A resident of Bradford and fluent in Portuguese, she enjoys spending time with her family and traveling.

  • Alessandra Terzo

    Alessandra Terzo

    Sales Coordinator

    905-895-2366
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    Alessandra Terzo

    Alessandra Terzo

    Sales Coordinator

    Alessandra started her career in the automotive industry as a receptionist at H.J. Pfaff Audi in 2012 and hasn’t looked back since. She worked at Pfaff head office as a marketing coordinator, helped the race team for a season coordinating hospitality, and joined Pfaff Volkswagen team in late 2017. Outside of work, Alessandra is passionate about fashion, and enjoys going to yoga, pilates, and spending time with her family and friends.

Service

  • Emerson Kalbfleisch

    Emerson Kalbfleisch

    Service Advisor

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    Emerson Kalbfleisch

    Emerson Kalbfleisch

    Service Advisor

    Emerson’s history with the Volkswagen brand is a long one, starting when he grew up cruising around in the back of his grandmother’s VW. He participated in a work study for six months with Audi in Neckarsulm, and studied automotive marketing at Georgian College, and earned a Bachelor of Commerce from Ryerson University. Having worked in the automotive industry since he was in school, he has worked full-time with Pfaff since 2008, always in service. Emerson lives in Newmarket with his wife, daughter, and British Retreiver.

  • Debbie Fata

    Debbie Fata

    Service Advisor

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    Debbie Fata

    Debbie Fata

    Service Advisor

    Debbie originally developed an interest in cars in the automotive program at high school; it’s a passion that has endured to now. She worked as a service advisor with the Toyota, GM and Ford brands before joining Pfaff Volkswagen in 2012 as a service advisor. Debbie lives in Newmarket, is married with two grown children, and enjoys dogs – she was previously a German Shepherd breeder – as well as spending time and travelling with her family.

  • Dan Arent

    Dan Arent

    Service Advisor

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    Dan Arent

    Dan Arent

    Service Advisor

    Dan is a Graduate of the Canadian Automotive Institute at Georgian College where he completed the Automotive Marketing Business Administration program. Dan has been a car enthusiast for as long as he can remember. One of Dan’s favorite cars was a 1998 BMW 528i back in 2005. This is when he truly gained a passion for all things automotive. From then on he was always either working on it, modifying it, cleaning it to try to turn something great into perfection. This passion is what paved the way for school and lead him into the automotive industry. Dan is a huge motorcycle enthusiast as well. He also enjoys snowboarding, driving, going on road trips. Dan’s goal is to continue his career into a management position and gain experience from multiple departments within a dealership.

  • Brittney Baker

    Brittney Baker

    Internal Service Advisor

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    Brittney Baker

    Brittney Baker

    Internal Service Advisor

    Brittney graduated from the Seneca College police foundations program while working as a detailer at a marina. Shortly after graduating she moved into the automotive industry as a detailer, and her passion for cars grew very quickly. Brittney began her career at Pfaff in 2015, joining the detail team; in 2017, she joined the service team as an internal service advisor and corrosion specialist. A true country girl, Brittney enjoys spending time with family and snowmobiling in the winter, and four-wheeling in the summer.

Parts

  • Jordan Brown

    Jordan Brown

    Parts Consultant

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    Jordan Brown

    Jordan Brown

    Parts Consultant

    Jordan worked in the car rental business from 2012 to 2014, learning the dealership business, as well as domestic and import automobiles. He’s a car enthusiast at heart who loves learning about repairs and modifications, and became a go-to person for friends and family looking for car advice. A recent addition to the Pfaff team, he has also worked as a bartender, and a tech guru in the wireless business. Outside of work, he enjoys catching up on his favourite automotive enthusiast content, camping, canoeing, and campfires. Jordan lives in Barrie.

  • Bernard Blassnig

    Bernard Blassnig

    Parts Consultant

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    Bernard Blassnig

    Bernard Blassnig

    Parts Consultant

    Bernard started his automotive technician apprenticeship straight out of high school in 2001, and joined the Pfaff family in 2012 at its Newmarket location. He lives in Richmond Hill and enjoys spending time with his children.

Finance

  • Chris Zou

    Chris Zou

    Financial Services Manager

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    Chris Zou

    Chris Zou

    Financial Services Manager

    Chris was born and raised in China and worked as a network optimization engineer at China Mobile Telecom. He moved to Australia to further his education and completed his engineering master’s degree at the University of Sydney. From there he developed an interest in the financial side of the automotive industry, where he has been since 2014. Chris joined the Pfaff Volkswagen team in late 2016. He occupies his free time with all types of sport, with a keen interest in Taekwondo, where he holds a red belt. Chris also speaks both English and Mandarin fluently.

  • Michael Santacroce

    Michael Santacroce

    Financial Services Manager

    905-895-2366 ext. 6232
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    Michael Santacroce

    Michael Santacroce

    Financial Services Manager

    Michael was born and raised in Toronto and is a true automotive enthusiast. He began his career straight out of high school as an oil change technician at a local shop, and progressed through many roles in the industry including parts driver, service tech, sales and financial services, which he has been doing for 10 years. Michael joined the Pfaff Volkswagen team in 2017 and is also a loyal owner. He enjoys spending time with his two sons, passing on the automotive love, wrenching on his GTI, time outdoors in the garden, and Friday night family movies. Michael is fluent in English and Italian.

  • Elaine Liberatore

    Elaine Liberatore

    Financial Services Manager

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    Elaine Liberatore

    Elaine Liberatore

    Financial Services Manager

    Born in Toronto and raised in Richmond Hill, Elaine now calls Newmarket home. Her automotive career began as a receptionist and she held several other positions before becoming a Finance Manager. If Elaine were given one wish, it would be that winter was warmer than summer. In the summer months she spends time walking her dogs, discovering new restaurants, and hanging out in her backyard. In the winter her interests include staying inside.

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16885 Leslie St • Newmarket, ON L3Y 9A1

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Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm